As Amy’s Kitchen’s allotted shelf space has grown in grocery stores due to its expanding product line, so have the number and type of retailers it distributes to. Amy’s products started out in health food stores, 20 or so years ago, because for many vegetarians that was their primary grocery source, at least for the modern vegetarian seeking a variety of food options. As consumers food preferences are ever developing, food retailers are all catching on to the demand for Amy’s (and the like) health food products.
Food retailers usually known as grocery stores are expanding in and of themselves. You can now categorize some stores as retailers that sell food. Supercenters like Target and Wal-mart for example offer a full-circle shopping experience. One trip to Target and you’ve checked off your grocery list as well as purchased bathroom products, intimates, lawn furniture and camping equipment. Warehouse membership clubs like Sam’s Club and Costo have also earned a huge place in food retailing operations. Amy's has jumped on the wagon and can be found at Whole Foods, Costco, Fred Meyer, Wal-Mart, Target, Giant, Shopper's Food Warehouse, Albertson's and many others.
Another growing avenue for retailers is e-tailing or online retailing. Established retailers
are broadening their reach by adding e-commerce to the mix. Online sales account for approximately 8% of total retail sales. Some retailers are strictly e-tailers with no physical store and are experiencing great success due to the internets great presence in our society. Amy’s Kitchen offered online purchasing for a period but isn’t “temporarily” for reasons unknown to customers. They are however redirecting customers to online retailers that are offering Amy’s products such as Fresh Direct and Netgrocer.com. For a full list of e-tailers offering Amy’s:http://www.amys.com/buy/buy_online.php
No comments:
Post a Comment