Ch. 4: Developing a Global Vision

Amy's leads the nation in prepared organic food sales and boasted revenues of $240 million in 2008. Nationwide sales in those numbers bring the question: “How can a company stay true to their health conscious values in numbers so grand?” Considering the nature of Amy’s Kitchen (natural, organic foods) the company’s practices may not seem conducive to global sales, at least not without the challenge of maintaining the level of quality that they are known for.

All of this said Amy’s hasn’t turned their heads to global responsibility and expansion. They started out in the U.S. in 1988, then Canada in by 1991 and continued on globally as sales grew sky high in 1995. And this all started with an organic, vegetable pot pie. Amy’s theme remains “at home” despite catering to a global market. Amy’s product development is geared toward feeding gaps in the market, including vegetarian and special diets. This market is found where ever people eat (and that’s everywhere). “Freshness” is crucial part of Amy’s business strategy and so far they have successfully maintained this image.