Ch. 6: Business Marketing

Amy’s business customers have evolved past the traditional reseller. Their business has expanded into schools, college campuses, concert venues, hospitals and the military (30 products are available for sale in military commissaries).

These new found business relationships began, partly, by the great demand of Amy’s customers. For example students from Duke University, Brigham Young University, University of Pennsylvania, Rutgers University, and University of California at Berkeley, have adopted healthier eating habits and are demanding healthier choices in their dining halls. Amy’s products are making it into universities because students are actually asking for it via in-school requests and emails to Amy’s company. To request Amy’s products students can contact: craigforrest@amyskitchen.net, and provide the necessary contact for their school. Student’s who do this also receive an Amy’s gift package!

Amy’s also has a national food service bringing food to such venues as hospitals. Again Amy’s can be brought to various locations by making a request to their National Foodservice Manager. Amy’s has recently added their Quarter Pound Veggie Burger to their food service. Once again, Amy’s (as the unique distributor of easy to prepare, organic, health food) has the competitive advantage in building business relationships with institutions.