Ch. 9: Kosher

In November of 2003, Amy’s Kitchen became certified from Rabbi Dov Hazdan of Ner Tamid K in Staten Island, NY. All of Amy’s products are certified either Kosher Dairy or Kosher Parve except for the Low Sodium Marinara and Amy’s Light in Sodium Vegetable Lasagna. These two items are not certified because they contain non-kosher red wine vinegar. This product line extension has extended their reach to thousands of consumers. By doing this they have become one of the few frozen food lines to offer kosher products. This product differentiation has given them the competitive advantage in a significant market. However, this development was slowly introduced to the market because of a delay in updated packaging. As of 2004 many products still didn’t display the appropriate Kosher symbol. Most Orthodox Jews were completely unaware of the availability of kosher Amy’s products because there was no way of knowing. Slowly the product labeling caught up with their new standards and so did market development. K D (D for dairy) or K Pareve is found printed on their packaging. Here, K Pareve can be seen in the bottom right corner.