Price: $4.29
Serving: 1 tray, 8oz. Calories: 370 per serving
Fat: 20%, 13g
Saturated Fat: 35%, 7g
Trans Fat: 0g
Cholesterol: 12%, 35mg Sodium: 26%, 620mg
Protein: 14g Carbohydrates: 17%, 50g
Fiber: 12%, 3g Sugar: 8g
Weight Watchers Points: 8 Points
The nutrition facts above are what appear on Amy’s Kitchen’s popular Mac n’ cheese kids meal. Within the market for easy to prepare, vegetarian health foods is easy to prepare, vegetarian health foods for kids. The health conscious parents of today are demanding healthy foods that appeal to their children. Amy’s has based their success partly on the strength of their market segment. The demand for easily accessible health food is ever so present. We are learning more and more that tremendous threats to our health can be avoided with diet and exercise. Even adults who cut corners with their own health are less likely to do it with their children. Amy’s has been able the further segment their target market by appealing to the basic needs and wants of children, nutritious food that tastes good. Considering that Amy’s market includes busy people that value the importance of a healthy home cooked meal, the “kid’s meals” are a natural step in Amy’s progression.
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